World of Knowing

Out of everything that could be known in the universe, how much do we actually know?

We know what we know. For example, we know today is Sunday. And we know what we don’t know—like astrophysics or astrobiology, if we’ve never studied them. Most people spend their lives in these two domains: moving something from “what I don’t know” into “what I know.”

But there’s a third domain, often missed: what we don’t know we don’t know.

This is the realm of blind spots. Like when driving a car—we check the mirrors, even turn our heads, but there’s still an angle we cannot see. That’s the blind spot. And here’s the paradox: it’s both where the trouble comes from and where the breakthroughs are born.

Transformation doesn’t come from what we already know, or even from what we know we don’t know. It emerges when we discover what was hidden all along—the domain of what we didn’t even know we didn’t know.

That’s where new thinking lives. That’s where breakthroughs happen